Is saying this clever new ad campaign featuring, dare I say, ‘real people’ not only refreshing but hot too over the top? I mean, it sucks that as a society we have to get all soft and mushy inside whenever some major brand decides to get real once in a decade or so. We give them credit the few times they decide to do something that makes the rest of us feel like for a second we actually belong in their world. This editorial spread is sick, and I love the real world models they chose, especially the 2 older female models, Tziporah Salamon and Jacquie “Tajah” Murdock. They look like glam goddesses, totally stunning! Here is the story from CNN…
(CNN) — As she sat in the makeup chair, dressed in a plush terrycloth robe while two women did her nails and another did her makeup, Tziporah Salamon knew the day she had longed for had finally arrived.
The 62-year-old New Yorker has a long resume of disparate jobs: schoolteacher, performer, hostess and shop girl, to name a few. But in April, she finally added model for a high-fashion house to the list.
“I felt like such a princess, a queen for a day,” Salamon said. “I was as high as a kite.”
For many, the life of a model is the stuff of dreams, an aspiration so far out of reach that we would never dare utter it to friends. But some fashion labels are putting the focus on women (and men) who aren’t typical calendar girls. Salamon is one of 11 “real people” selected to appear in French designer Lanvin’s winter ad campaign, which is generating buzz for using people of all sizes, colors and ages to create intimate images that resemble portraits.
It’s about bringing a sense of reality to fashion to show that the lofty world of high style is not as unattainable as it seems, said Alber Elbaz, creative director of Lanvin.
“Fashion doesn’t look good only on models, it can look good on different people of different ages and different body shapes,” he said. “We didn’t think there would be such a big talk because we just did it and we thought let’s try to work with real people. Let’s do street casting, let’s work with different men and women of different ages and see what comes out of it.”
Aging Stylishly, online and in the streets
None of them fit the typical model mold because they aren’t professional models. Casting agent Zan Ludlum found Salamon and 82-year-old Jacquie “Tajah” Murdock through the popular street style blog Advanced Style, which documents men and women of a certain age. Others came from street scouting, including one of the older male models, who was spotted walking out of a basement bar in New York’s East Village, said Ludlum, whose agency scouted the models.
continue reading the full story @ cnn