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Posts Tagged ‘Fragrance’

LONDON — Tom Ford has seen the light.

The designer, known for his sultry take on style, will show a softer side starting in September with the launch of the four-fragrance White Musk Collection.

Riffing on musk notes, the collection is to be part of Ford’s Private Blend lineup of scents. “I thought I should create something decidedly feminine, something lighter in both color and scent,” said Ford, adding his Private Blend line of unisex fragrances was originally conceived with his men’s store design in mind.

“The men’s stores are dark and luxurious. [When creating the White Musk Collection] I was in the mood for something lighter and a little fresher. In the world today, we’re all in the mood for something simple, fresh, light and a little less heavy. At least that’s what I’m in the mood for,” Ford said.

“This is his ‘white period,’” added Diana Waldron, vice president of global marketing for Tom Ford Beauty, adding the White Musk Collection is intended to appeal to men as well as women. “[Ford] felt a need and a creative desire to look at the musk category. There’s been nothing new there in a long time.”

White Musk Collection’s packaging is intended to reiterate Ford’s penchant for a lighter aesthetic. The requisite Private Blend bottles are made with clear glass and topped with white lids, rather than the dark glass and caps used for the line’s existing scents. Read the rest of this entry »