Makeup, Hair, Shoes & Beauty Reviews

Posts Tagged ‘smash box’

By BETSY VERECKEY AP Business Writer
NEW YORK September 16, 2008 (AP) The Associated Press

So long, flaws! HD makeup travels from big screen to consumers wanting picture-perfect look…
Makeup sellers seeking to stand out amid crowded cosmetic counters are expanding into a niche once confined to those living under the scrutiny of the lens: high-definition makeup.

The cosmetics, once used just for newscasters, models and actors, are becoming more popular among women who want to appear like they would in HDTV: lifelike, flawless and picture-perfect.

Initially, professional makeup artists used HD cosmetics on celebrities filming in the new system so precise that every detail is magnified more than on standard television. Now, the makers of HD cosmetics are focusing on expanding their use among regular makeup wearers — although not everyone is convinced that consumers should be using HD makeup every day.

The cosmetics, which work when particles in them reflect light instead of absorbing it, are one of the latest trends to hit the industry as companies vie for market share. Morningstar analyst Michelle Chang says there is a “push for innovation” because the industry is so saturated with products.
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